Case Study

The branding of Luca Fappani Performance Horses was built to reflect professionalism, precision, and modernity—values that mirror Luca’s approach in the show pen. The foundation began with a sleek, custom-designed logo that integrates clean lines and balanced symmetry to convey discipline and attention to detail. The typography is strong and minimal, using a bold sans-serif paired with a refined serif to represent both Luca’s youthful energy and the timeless nature of the sport. A cool, monochromatic color palette with rich black, slate gray, and touches of metallic bronze was chosen to evoke luxury and focus, allowing Luca’s horses and accomplishments to be the primary visual statement.

On social media, the branding continues seamlessly through high-end photography and professionally edited videos that highlight daily training, show successes, and the behind-the-scenes grit that resonates with fans and clients. Every post is framed with a consistent visual tone—natural light, crisp detail, and cinematic motion—that reinforces the brand’s elite status. Story highlights, reels, and captions are crafted to balance educational value with personality, allowing followers to connect with Luca not just as a trainer, but as a brand. Together, these branding elements position Luca Fappani Performance Horses as a top-tier, forward-facing training operation in the reining horse world.