Case Study

Nick Dowers Cowboy Week

Nick Dowers’ horsemanship is built on trust, feel, and respect — principles that shape both his training philosophy and his deep love for horses. Guided by the belief that understanding a horse’s mind is key to its success, Nick focuses on “finding the try,” “directing the effort,” and “rewarding and letting it soak.” His approach produces confident, well-rounded athletes who perform with heart and balance.

This philosophy is the foundation of Cowboy Week, an immersive experience where riders and trainers learn the art of colt starting and performance horsemanship from masters of the craft. The new Cowboy Week logo captures this essence — bold, rugged, and unmistakably Western, just like Nick’s approach to training. The hat and mustache are not just symbols; they represent Nick’s distinct program, based on wisdom, experience, and authenticity that define Cowboy Week and the legacy Nick continues to build.

Branding

mission statement

Cowboy Week is dedicated to preserving and advancing the art of horsemanship by teaching riders and trainers to build trust, feel, and connection with their horses. Through immersive, hands-on experiences, we blend traditional cowboy wisdom with proven training philosophies to create confident horses and skilled horsemen. Led by Nick Dowers and other top horsemen, Cowboy Week is committed to sharing the knowledge, respect, and techniques that form the foundation of true horsemanship.

vision statement

The future of Cowboy Week is about more than just training horses — it’s about building a lasting legacy of horsemanship. As we grow, our mission remains clear: to inspire the next generation of horsemen and women by preserving the time-honored traditions of the West while embracing innovation in training.

Through expanded educational opportunities, digital content, and in-person experiences, Cowboy Week will continue to be a place where riders learn to develop true feel, timing, and connection with their horses. Our goal is to create a community of horsemen who carry forward the values of trust, respect, and authenticity — ensuring that the cowboy spirit lives on.

Color palette

Brand colors are carefully chosen to convey emotions and perceptions, create recognition, and establish brand identity. They are used consistently across marketing materials and play a role in the phycology of color. Effective brand colors build recognition and emotional connections and customers.