A STEP
Above.
Portfolio
Reels & Commercials
Cade McCutcheon
Show season
The show season has come to an end. You’ve worked tirelessly to train and show to your highest potential. You’ve traveled across the country, stacked up late nights and early mornings, and brought home a few paychecks along the way too. But what now?
Promoting your success is one of the most valuable ways to grow your business. That’s where we come in.
For this reel with Cade McCutcheon, we used captivating audio and footage from events across the calendar to tell the story of his 2024 season. From start to finish, our focus was on crafting a powerful narrative—one that highlights his versatility, success in the pen, and the horses that brought it all to life.
The reel features the three horses Cade made the L4 NRHA Derby Finals on, the horse he ultimately won the Derby with, and a few other standouts from his program. Every clip was chosen to reflect the grit, precision, and polish that defines his operation.
In just 40 seconds, we packed in the moments that matter—showing the kind of results clients want to be part of, and giving fans and followers a look behind the curtain of a championship season.
Bur Oak Veterinary Services
Storytelling
When Bur Oak Veterinary Services came to us, we didn’t just film a commercial — we built a story rooted in shared experience. After getting to know the heart behind their practice, we crafted a narrative that showcases what sets Vern & Cappy Dryden apart: their deep roots in the reining community and a genuine commitment to the horses and people they serve.
From raising top-of-the-line foals to showing and owning high-caliber reining horses, they don’t just provide premier equine sports medicine and lameness care — they live this lifestyle right alongside their clients.
With powerful visuals and intentional storytelling, we highlighted what current clients already know — that Bur Oak is respected, preferred, and trusted across the industry. This piece was designed to extend that trust to future clients, by showing the integrity, professionalism, and passion that walk through their clinic doors every day.
Arno Honstetter
Ranch tour
For Arno Honstetter, excellence isn’t just something that happens in the show pen — it starts at home.
In this reel, we captured a behind-the-scenes look at Arno’s training facility. With smooth transitions and a relaxed yet elevated feel, this video gives clients and fans a glimpse into the environment that shapes his program.
From the perfectly kept barn to the thoughtful design of his arenas and turnout spaces, everything in this tour reflects the same attention to detail that Arno brings to each horse he trains.
The result? Over 138,000 views on TikTok — and even more impressive, it generated qualified leads for horse sales, potential employees, and new clients.
This kind of content does more than showcase your facility — it builds trust, elevates your brand, and turns attention into opportunity.
The American Performance Horseman
