Case Study

Wade McDonald Performance Horses

Wade McDonald Performance Horses was founded with a clear mission: to develop high-caliber reining horses from the very first ride. Located in Whitesboro, Texas, Wade’s program offers a hands-on, start-to-finish experience where excellence is the standard—not just a tagline, but a way of life.

Branding

the challenge

Wade McDonald Performance Horses came to Purple Media Group with a strong foundation in the equine industry, but their branding needed a fresh approach to match their commitment to excellence and professionalism. They had an existing logo that wasn’t fully aligned with their vision or modern design trends. PMG stepped in to revamp the logo and turn it into a cohesive set of brand guidelines. The newly refined visual identity now captures the essence of Wade’s core mission: “Excellence is the Standard.”

With the revamped logo and brand guidelines in place, PMG created sleek, modern, and visually captivating content across all social media platforms. The goal was to create a visual presence that not only embodies Wade’s high standards of performance but also connects with his audience on a deeper level. Through consistent, high-quality content, Wade McDonald Performance Horses now stands out as a trusted authority in the equine industry, showcasing professionalism and excellence in every post.

Color palette

Brand colors are carefully chosen to convey emotions and perceptions, create recognition, and establish brand identity. They are used consistently across marketing materials and play a role in the phycology of color. Effective brand colors build recognition and emotional connections and customers.